Listen first
Before we start we map where your buyers actually talk in the platforms you need, we locate them and then get all your instructions of what you need.
We place you wherever your brand can make a presence, in front of your buyers.
Outpost is a B2B agency built on one conviction: the most valuable marketing channel is a thread your buyers already trust. We put brands inside those conversations: on Reddit, on Quora, on Medium,on LinkedIn, and on page one of Google.
Why Outpost exists
Every B2B buying decision now starts the same way: someone types a question into Google, opens the Reddit thread that ranks for it, and trusts the strangers there more than any ad they'll see. Most agencies treat that as a problem. We built an agency on treating it as the opportunity.
Outpost started with community work, writing posts communities upvoted, for brands that had been ignored or banned when they tried it themselves. The SEO practice grew out of a pattern we kept seeing: the threads we wrote were outranking our clients' own websites. So we built the search discipline to match, and now the two run as one: communities create the demand and the trust; while search captures both.
20+B2B and D2C brands represented in communities
4platforms we know rule-by-unwritten-rule
15m+people reached in a cumulative work
How we work
The same four-step method behind every engagement, whether that's community, search or both.
Strategy on paper
A written plan with the communities we will target, the target keywords and expected outcomes. You know exactly what we'll do before we do it.
Execute natively
Content written for the platform it lives on: community posts that follow all the rules, pages that satisfy search intent. Nothing recycled, nothing corporate.
Measure honestly
Monthly reporting against the metrics we agreed on: reach, rankings, pipeline. When something underperforms, you hear it from us first, with the fix already in place.
The people behind Outpost Marketing
Two people, and a team behind them.
Jishan Raza
Founder & Head of Distribution
Owns distribution: which communities a brand belongs in, which account represents it there, and when the right move is to say nothing at all. Runs the team and every client relationship.
Portrait
Adrian Ginc
Co-founder & Head of Content
Writes what actually goes out: In Reddit, Quora, Medium, LinkedIn, the pages built to rank and the sources the models end up citing. Everything is written by hand and adapted to the style, platform rules and purpose required of each community.
Standards & tooling
The stack we work in every day, and the lines we don't cross.
Google Search Console
Google Analytics 4
Ahrefs
Semrush
Screaming Frog
Reddit, Quora, LinkedIn & Medium native
Our public commitments: no purchased links, no bot accounts, no AI-spun content published under a human byline, and no tactic we couldn't defend to a moderator or a Google reviewer face to face. Everything we do is built to survive the next algorithm update, because it doesn't depend on fooling the current one.
Work with people who show their work.
See the results first, then meet us. The case studies and our portfolio can be checked and requested.
Meet Outpost