Outpost manages your brand's reputation where buying decisions actually happen: the Reddit, Quora, LinkedIn and Medium content your buyers read, the Google results it ranks for, and increasingly the answers ChatGPT, Claude, Gemini and Perplexity give when someone asks who to pick.
A flat monthly subscription: we watch every conversation where your brand or category comes up, and participate only where you genuinely add value. One dedicated, credibility-built account represents you, ideally your own account with real history; if you don't have one, we build its standing in your communities first, before it ever mentions your brand.
No post quotas, no comment counts. Volume targets are how brands get banned, so we're measured on how your brand is talked about, not how often we talk.
Outcome: when your category comes up, the thread already speaks well of you.
The first four to six weeks are groundwork rather than visible results, and we would rather say that now than surprise you later. Sentiment moves gradually. We cannot control what other people post about you, only how well you are represented in the same conversation.
The two platforms most agencies leave on the table. Both carry serious domain authority, both get indexed fast, and both are read by the models, so a post published there does double duty: it reaches your buyers directly, and it becomes another source Google and the LLMs can cite back to you.
We ghost-write and publish under your team's own bylines, whether that's the founder's LinkedIn or an engineer's Medium, because a named human with a real profile is worth more to both algorithms than a brand page ever will be.
Outcome: four owned surfaces feeding the same search and AI footprint, not two.
Both platforms index within hours, but authority compounds over months rather than weeks. Volume is two articles a month on Presence and four on Command. You keep approval rights throughout, so nothing appears in your name that you have not read.
Your buyers now ask ChatGPT, Claude, Gemini and Perplexity who to shortlist. Pick the prompt you want to be the answer to, say "best X for Y", and we go to work on everything those models read: the Reddit threads, the Quora answers, the LinkedIn and Medium articles, the review pages and the comparison content that decide who gets recommended. Then we track your share of voice on that prompt every month and defend it.
Most GEO work chases YouTube and Wikipedia. Both are brutally hard to influence and slow to move. Reddit, Quora, LinkedIn and Medium are cited constantly, rank quickly, and are genuinely open to a credible contributor, which is why we concentrate there instead.
Outcome: your brand inside the AI's answer, not the ad slot beside it.
Nobody can force a model to recommend you, and anyone who promises that is guessing. Models also update on their own schedule, so this is ongoing maintenance rather than a fix you buy once. Expect movement over months, and expect some months to go backwards before they go forwards.
Everything above puts you inside other people's communities. This is the opposite: we build and run one of your own. Naming and positioning, the rules and automod setup, the first few hundred members, and the daily moderation and seeded discussion that stop a new sub dying at forty subscribers, which is where almost all of them die.
It is the slowest thing we sell and we say so upfront: a sub worth having takes months, not weeks. What you get at the end is an audience nobody can charge you to reach again, on a page that ranks for your category and gets read by the models along with everything else.
Outcome: a community you own, instead of rented access to someone else's.
This is the slowest thing we sell. Budget months, not weeks. Plenty of categories cannot sustain a subreddit at all, and if yours is one of them we will tell you at the free assessment rather than take the retainer.
Have a sub that stalled? We take over the operational load: moderation, flair and wiki structure, recurring threads, member reactivation, and fix the reasons growth flattened. Usually it is unclear positioning, no reason to return weekly, or a mod queue nobody has time for.
Outcome: your existing community active again, without you running it.
Faster than starting from zero because the members already exist, but reactivation is still gradual. If the sub is quiet because the category cannot support one, restructuring will not change that, and we will say so rather than bill you for it.
A complete search program, weighted toward the work that actually moves revenue.
Most B2B sites don't need more content; they need the content they have to actually rank and convert. We audit every page against search intent, rewrite titles, headings and body copy, consolidate cannibalizing pages and refresh decaying posts. It's the highest-ROI work in SEO: existing URLs already have age and links, so improvements compound in weeks, not quarters.
Outcome: more rankings and pipeline from pages you've already paid for.
We map what your buyers actually search at every funnel stage, and what your competitors rank for that you don't. Every target keyword is tied to intent and revenue potential, so you never publish a page without a reason.
Title tags, meta descriptions, heading structure, internal links and schema markup, all tuned page by page so search engines understand exactly what you sell and searchers choose your result over the one above it.
Crawlability, indexation, site speed, Core Web Vitals, redirects and clean architecture. We find and fix the invisible problems that quietly cap your rankings, before you spend another dollar on content.
Comparison pages, alternatives pages, pricing explainers and use-case pages: the searches people make the week they buy. Lower volume, dramatically higher close rates. We build these first, not last.
Digital PR, niche publications and unlinked mention reclamation, so authority is earned from sites your buyers actually read. No link farms, no directories, nothing that puts your domain at risk.
Author pages, expert review, original data and community proof that show Google, and buyers, real experience behind every claim. Our community and publishing work feeds this directly: named experts with real profiles, visibly active on Reddit, Quora, LinkedIn and Medium.
Tell us where your pipeline stalls and we'll tell you honestly whether community, search or both will move it. No retainer required to find out.
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