Straight answers to the questions that matter.
Everything B2B teams ask us before signing: timelines, pricing, technical scope and how community marketing actually feeds search. If your question isn't here, the contact page is one click away.
Frequently Asked Questions
Working with Outpost
Every engagement starts with a free assessment: we audit your current search presence and scan the Reddit, Quora, LinkedIn and Medium conversations in your category. You get a written summary of where the opportunity is, whether or not you hire us. If we work together, the first two weeks are discovery and strategy, and you'll see the first deliverables inside 30 days.
Community marketing moves fastest: a well-placed post can reach tens of thousands of people in its first 48 hours. Content optimization typically shows movement in four to eight weeks because the pages already have age and links. New SEO content and link building compound over three to six months. We report monthly against the metrics we agreed on, so you're never guessing.
A flat monthly subscription per client, scoped to the channel mix: reputation management only, SEO only, or the full engine. We deliberately don't price per post or per comment: volume pricing pays vendors to spam, and communities can smell it. No long-term lock-in, and we earn the renewal each quarter, and the scope is written down so there's never a surprise invoice.
Three things: access to your analytics and Search Console, a short onboarding session with someone who knows the product deeply, and sign-off on the voice guidelines we draft. After that, most clients spend under two hours a month with us, and we're built to run without babysitting.
One dedicated account per client, ideally your own account with real history, because communities trust age and track record. If you don't have one, we build the account's credibility first: it participates genuinely in your category for weeks before it ever mentions your brand. What we never do is run armies of throwaway accounts; that's how brands get banned. Everything stays inside each platform's terms of service and each community's written and unwritten rules.
No, and that's deliberate. A quota rewards showing up whether or not there's anything worth saying, which is exactly the behavior Reddit and Quora punish. Instead we commit to coverage: every relevant conversation in your category gets seen, and we participate where your brand genuinely adds value. You see everything in the monthly report: what we joined, what we skipped, and why.
One report, same date every month, on every tier: there is no weekly digest, and that's a deliberate choice rather than a gap. It contains five things: a direct link to every post, comment and article we published that month and the account it went out under; every conversation we saw and deliberately skipped, with the reason for each; how sentiment moved across the four platforms versus last month; where your content sits in Google and your share of voice on each target AI prompt across ChatGPT, Claude, Gemini and Perplexity; and next month's plan, including anything that underperformed with the fix attached.
Urgent things don't wait for the report; anything that flares up is escalated the same day it happens. And if there's a metric you're judged on internally that isn't in there, tell us at the assessment and we'll build the report around it.
Yes, it's a separate service from reputation management. Growing one from zero covers naming and positioning, rules and automod setup, the first members, and the daily moderation and seeded discussion that get a new sub past the point where most of them stall out. If you already have a sub that has gone quiet, we take over the moderation queue, structure, recurring threads and member reactivation instead.
Be aware this is the slowest thing we sell: a subreddit worth having takes months, not weeks. At the free assessment we'll tell you honestly whether your category can sustain one at all; plenty can't.
Technical SEO & Strategy
A full crawl of the site plus review of indexation, crawl budget, redirects, Core Web Vitals, structured data, internal linking and site architecture. You get a prioritized fix list ranked by expected ranking impact and engineering effort, not a 200-page PDF nobody reads.
Both. If you have a dev team, we write tickets they can act on directly and review the deploys. If you don't, we implement what's reachable through your CMS ourselves. Either way, the fix list gets worked through; an audit that stays a document is a failed audit.
Yes, four ways. All four platforms rank in Google themselves, so your mentions show up in search results you could never rank for directly, and LinkedIn and Medium in particular carry heavy domain authority and get indexed within hours. Community visibility drives branded search volume, which correlates with stronger rankings. Genuine expert participation is exactly the kind of experience signal Google's E-E-A-T guidelines reward. And the same four platforms are among the sources the AI assistants cite most, so one piece of work compounds across search and AI answers at once.
If you have more than roughly 30 published pages, optimization first, almost always. Existing URLs have age, links and impression data, so fixing intent mismatch and decay pays back in weeks. New content is for gaps the existing site genuinely can't cover, and by starting with optimization we know exactly where those gaps are.
No. We don't buy links, spin content, or run bot accounts. Our link building is editorial outreach and original data; our community work follows each platform's terms and each community's rules. The whole point of organic is that it compounds safely; shortcuts that risk a penalty or a ban defeat the purpose.
That's our AI answer visibility service. Nobody can force a model to recommend you; anyone promising that is guessing. What we do is optimize everything the models read when they build an answer: the Reddit threads, Quora answers, LinkedIn and Medium articles, comparison pages, reviews and citations behind your target prompt. Then we measure your share of voice on that prompt across ChatGPT, Claude, Gemini and Perplexity every month, and keep working it. You pick the prompts; we own the upkeep.
Still have a question?
Ask it on a 30-minute call or drop us a message, either way you'll get a straight answer, not a sales script.
Ask Us Directly